Enterprise of the Week – Smarty  Party

Enterprise of the Week – Smarty Party

This week we interviewed Liz and Jane, owners of Poplar’s premier party shop Smarty Party…

How long have you been in Poplar?

We’ve lived here for 25 years –it’s been fantastic watching the place grow during that time!

What made you set up a business here?

I worked in Poplar and was made redundant, so decided to give running a business a go myself rather than face the competitive job market!

We didn’t have any help setting up the business. We found the vacant retail unit that we’re currently in, and set up everything by ourselves.

What motivated you to get into party planning and catering?

Party planning was the line of work that we had experience in, so it seemed like a natural fit for our business. We initially were going to focus on party planning only, but when our current shop became available, we decided to balance that with cards and other party supplies.

What’s your favourite type of party to cater for?

We love catering children’s parties. They’re always really colourful and imaginative, and there’s no limit to the kind of ideas that you can bring to the table!


We’ll be looking for new businesses to interview in the coming months so if you’re interested contact us at and we’ll look into setting something up. Make sure you’ve uploaded a free business listing with us though!

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